Branding
Let’s tell your story. Whether you’ve already defined your brand’s core values and want to bring them to life, have always wanted to embark on a strategic partnership but don’t know where to start, or your services are in demand and you need a logo and website yesterday - I’m here to meet you wherever you may be on your branding journey.
Matching what’s inside to out
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Establishing how you want your brand to look and feel through both verbal and visual elements that will help distinguish it in your consumer's mind, including logos, color palette, design, and messaging (content).
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Figuring out who (and/or) what you want your brand to be by identifying your unique value proposition to ensure we highlight what makes your brand different and appeal to your target market.
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Once we know what your brand looks like and what makes it you, it's time to combine it into an experience. Defining your brand's experience creates a framework designed to deliver consistent and positive experiences that will help reinforce your brand identity and positioning.
Recent & relevant experience
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Director of Brand Management
Deployed Resources, LLC
February 2021 - March 2023
Manage omni-channel marketing and communications strategy, including executing all digital, social media, web, events, and print campaigns to achieve brand awareness, generate leads, and increase revenue.
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Marketing Manager
For Pete’s Sake Cancer Respite Foundation
September 2019 - July 2020
Owned the creation of all marketing-related content planning and design assets for blog, website, social media, PR, email marketing, newsletters, direct mail pieces, and all events directly contributing to the foundation's highest-grossing donation year.
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Freelance Design & Marketing Management
10+ Years
Branding has historically been my bread and butter in my freelance marketing experience. Over the last ten years, I've had the privilege of helping clients in various industries establish their brands through website design, logo creation, marketing campaigns, and more.
Recent collaborations in: Retail, Lifestyle, Entertainment, Nonprofit, Food & Beverage, Utilities, Financial
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From ideation
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To refining and establishing guidelines
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To see it all coming together
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And driving revenue
