Marketing Strategy
With 10+ years in the wonderful world of marketing, I have proven success in across a variety of industries when it comes to the planning, management, design, implementation and execution of omni-channel marketing strategies.
Brainstorming, problem-solving, and constant curiosity are my strong suits for developing innovative solutions. I’m driven by turning your “what if’s” into tangible, effective and measurable realities.
Process
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Determining your business goals and market dynamics.
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Crafting a plan and timeline tailored to your needs by identifying tactics, and establishing KPIs and benchmarks to measure success.
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Implementing your marketing strategy with design encompassing you brand standards and guidelines.
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Assessing performance of tactics and executing optimizations as needed.
“[Meg] is a creative unicorn - she balances clean design with marketing strategy, always exceeding expectations on every project.”
Recent & relevant experience
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Personalization Strategy Manager
Develop and implement data-driven strategies to tailor website content and user experiences to enhancing engagement and driving increased conversion. Produce campaigns driving increased YoY impression volume by over 1500%, and application start rate increases over 200% - exceeding goals of key business line partners.
Client: Financial & Banking Services
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Marketing Director
Owned the creation of all marketing-related content planning and design assets for blog, website, social media, PR, email marketing, newsletters, direct mail pieces, and all events while establishing program KPI's to measure success, directly contributing to the foundation's highest-grossing donation year to date despite the global pandemic.
Employer: For Pete's Sake Cancer Respite Foundation
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Director of Brand Management
Manage omni-channel marketing and communications strategy (both internally and externally), including execution of all digital, social media, web, recruitment events, and print campaigns to achieve brand awareness, generate leads, and increase revenue.
Employer: Deployed Resources, LLC
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Marketing and Creative Manager
Implement strategic planning and execute web-based marketing strategies to grow website sales by nearly 200% in under two years. Develop impactful event and exhibit designs for trade shows and retail locations, while equipping the sales team with the tools, materials, and presentations needed to achieve their commercial goals.
Employer: Jofit, LLC
